Sunday, February 3, 2013

Flash back to Alexander McQueen Plato's Atlantis fashion film

This collection is called Plato's Atlantis. It's the last fully realized collection that McQueen created before his death in February of 2010. The collection was inspired by Charles Darwin's On the Origin of Species and depicted a time when the icecap would melt and we'd be forced to live under the sea again. So instead of telling the evolution of humankind, it actually talked about the devolution of mankind.

The collection was presented against a large LED screen that featured a film directed by McQueen, in collaboration with the photographer Nick Knight, and showed Raquel Zimmerman evolving into a sea creature. The entire collection was streamed live over the Internet, very much as a way of creating a dialogue between the designer and the consumer.

The collection ended with Lady Gaga's "Bad Romance." She tweeted beforehand that she was going to actually launch it there, and as a result she got so many hits the whole website collapsed. And I think what's interesting about this particular collection is I feel as if it brought together so many recurring themes in his work— things like nature and technology—and again, McQueen was very much obsessed by dialectical relationships, particularly the idea of man and machine.


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